Bleu Alternative: Meet No101, Our Woody-Aromatic Inspired-By Eau de Parfum

Some fragrances become so widely worn that they stop feeling like a specific perfume and start feeling like a category of their own. The scent that inspired No101 is exactly that: a poised, woody-aromatic fragrance that has become a genuine wardrobe staple for millions of men. A full bottle of the designer original typically costs between 90 and 130 pounds.

No101 exists for anyone who wants that same timeless, magnetic character without needing to justify the spend every time they reach for it. Here is an honest look at both.

Why This Fragrance Has Stayed So Popular

The fragrance that inspired No101 opens with invigorating bursts of grapefruit, lemon, mint and pink pepper, lifted by aromatic whispers of sage and coriander. Its vibrant core blends ginger, nutmeg and jasmine, before descending into a richly grounded base of incense, vetiver, cedar, sandalwood, patchouli, labdanum and white musk.

That combination, sharp citrus giving way to a genuinely complex woody-incense base, is what has kept it relevant for so long. It reads as modern and confident without trying too hard, which is exactly why it works equally well in a boardroom and on a Saturday night out.

Meet No101

No101 is our Eau de Parfum built around that same structure: a citrus-aromatic opening, a spiced ginger-jasmine heart, and a rich woody-incense base. It is designed to capture that same timeless, modern masculinity, our own formulation inspired by one of the most enduringly popular men's fragrances on the market.

It is priced at 14.99 pounds for 50ml and 24.99 pounds for 100ml.

Why Concentration Matters Here

This scent profile has a lot of moving parts, sharp citrus, spiced heart, and a genuinely complex incense-woody base, and a weak formulation collapses all of that into a flat, one-dimensional smell. No101 is loaded at the maximum fragrance inclusion level the oil will hold, specifically to preserve that layered development from first spray through to the dry-down hours later.

An Honest Note

No101 is built to capture the character of a fragrance most people already know intimately, it is not presented as an identical reproduction of a protected designer formula. What we can promise is a genuinely well-made Eau de Parfum at maximum concentration, and a 30-day money-back guarantee if it is not right for you.

Who Should Wear No101?

This suits almost anyone looking for a dependable, universally flattering signature scent that works for the office, dates and evenings alike. If you already know you prefer something bolder or sweeter, browse our aftershave collection for other options.

Tips for Wearing It Well

• Two to three sprays on pulse points is enough at maximum concentration.
• Apply after showering, when skin is warm and slightly damp, for the best initial diffusion.
• Works year-round, though the incense-woody base is particularly well suited to cooler months.
• Pair with an unscented moisturiser to help the fragrance hold longer through the day.

The Bottom Line

The fragrance that inspired No101 earned its place as a modern classic through genuinely careful composition. No101 brings that same character within easy reach, made by hand in Glossop, formulated at maximum concentration, and priced so it is genuinely part of your everyday wardrobe rather than a special-occasion treat.

Explore No101 in 50ml or 100ml, or browse the full inspired-by fragrance collection.

Disclaimer: No101 is an independent fragrance formulated by Elements of Fragrance, inspired by a well-known designer scent. All brand names and trademarks referenced remain the property of their respective owners. Elements of Fragrance is not affiliated with, endorsed by, or sponsored by the original brand owner.