Daisy Alternative: Meet No12, Our Fresh, Youthful Floral Eau de Parfum

Not every fragrance needs to be complicated to be genuinely loved, and the scent that inspired No12 is proof of that, a bright, breezy floral built around a simple sense of youthful joy. A full bottle of the designer original typically costs between 70 and 100 pounds.

No12 was built to bring that same effortless, cheerful character within easy reach. Here is an honest look at both.

What Makes the Original So Loved

The fragrance that inspired No12 opens with luminous bursts of wild strawberry, blood grapefruit and violet leaf, then blossoms into a delicate heart of gardenia, violet and jasmine. It softly settles into a warm, clean base of musk, white woods and creamy vanilla. That combination of fruity brightness and soft, clean warmth is what has made it such a consistently popular daytime signature scent since launch.

Meet No12

No12 is our Eau de Parfum built around that same structure: a fruity strawberry-grapefruit opening, a delicate gardenia-violet-jasmine heart, and a warm musk-vanilla base. It is designed to capture that same breezy, youthful character, our own formulation inspired by one of the most enduringly popular florals in its category.

It is priced at 14.99 pounds for 50ml and 24.99 pounds for 100ml.

Why Concentration Matters Here

Light, fruity-floral fragrances like this one are particularly prone to fading fast in a weak formulation, since the top notes are naturally more volatile than a heavier base. No12 is loaded at the maximum fragrance inclusion level the oil will hold, specifically to help that fruity-floral character last well beyond the first hour rather than disappearing by lunchtime.

An Honest Note

No12 captures the mood and character of a fragrance widely loved for its simplicity and cheerfulness, it is not an identical reproduction of a protected designer formula. What we can promise is a genuinely well-made Eau de Parfum at maximum concentration, backed by a 30-day money-back guarantee.

Who Should Wear No12?

This suits anyone who wants a light, versatile daytime signature scent, particularly well suited to spring and summer, casual wear, and anyone newer to fragrance who wants something universally easy to love. For something richer, browse our wider perfume collection.

Tips for Wearing It Well

• Two to three sprays is enough at maximum concentration for all-day wear.
• Ideal for daytime and warmer months, when its fresh, fruity character feels most fitting.
• Apply to pulse points to help the delicate floral heart develop fully.
• Carry a travel size for a light midday reapplication if needed.

The Bottom Line

The fragrance that inspired No12 earned its popularity through genuine, uncomplicated charm. No12 brings that same breezy, youthful character within easy reach, made by hand in Glossop, formulated at maximum concentration, and priced for everyday wear.

Explore No12 in 50ml or 100ml, or browse the full inspired-by fragrance collection.

Disclaimer: No12 is an independent fragrance formulated by Elements of Fragrance, inspired by a well-known designer scent. All brand names and trademarks referenced remain the property of their respective owners. Elements of Fragrance is not affiliated with, endorsed by, or sponsored by the original brand owner.