Inspired by Invictus? Meet No105, Our Fresh Aquatic Alternative

Some fragrances are built for the gym bag as much as the aftershave cabinet. The scent that inspired No105 is one of the most recognisable examples, a fresh, energetic, faintly marine fragrance designed to feel victorious, active and unmistakably modern. It's a genuine favourite for anyone who wants a scent that feels clean and purposeful rather than heavy or old-fashioned. Full-price bottles typically sit between 60 and 90 pounds.

No105 was built to bring that same fresh, energising character within easy reach. Here's an honest look at what makes the original so popular, what No105 offers, and where fresh fragrances like this genuinely need extra care to perform.

What Makes This Fragrance So Popular

The fragrance that inspired No105 opens with a vivid burst of grapefruit and a cool marine accord, sharp, clean, and immediately energising. It moves into an aromatic heart of bay leaf and jasmine petals, before settling into a warm, grounded base of guaiac wood, patchouli, oakmoss and ambergris.

That combination, a genuinely fresh, almost oceanic opening balanced by a surprisingly warm, woody base, is what sets it apart from simpler fresh fragrances that fade into nothing after twenty minutes. It reads as active and confident rather than purely clean, which is exactly why it's become such a popular everyday signature scent, particularly for anyone with an active lifestyle.

Meet No105

No105 is our Eau de Parfum built around that same profile: a fresh opening of grapefruit and marine accord, an aromatic heart of bay leaf and jasmine petals, and a warm base of guaiac wood, patchouli, oakmoss and ambergris. It's designed to capture that same energised, victorious character, our own formulation, inspired by one of the most popular sport-fresh fragrances on the market.

It's priced at 14.99 pounds for 50ml and 24.99 pounds for 100ml.

The Honest Challenge With Fresh, Aquatic Fragrances

This is worth being upfront about: fresh and marine fragrance profiles are, across the entire industry, generally shorter-lived than heavier gourmand or oriental scents, the molecules that create that fresh effect are simply more volatile and evaporate faster. This is true of the designer original as much as any inspired-by version. It's not a flaw unique to No105, it's a characteristic of the entire fragrance family.

What we can control is formulation strength. No105 is loaded at the maximum fragrance inclusion level the oil will hold, specifically to counteract that natural volatility and extend wear time as much as the scent profile allows, but if all-day, no-reapplication longevity is your top priority, a warmer, ambered fragrance like our No07 or No103 will naturally outlast it.

Who Should Wear No105?

This is an excellent choice for anyone with an active, on-the-go lifestyle who wants a scent that feels clean and energising rather than heavy. It's particularly well suited to daytime wear, summer months, and anyone building a fresh option into a wider fragrance wardrobe alongside something warmer for evenings.

If all-day projection matters more to you than freshness, explore our warmer, more ambered scents in the perfume collection instead.

Getting the Most Out of It

• Apply generously but strategically, pulse points plus a light spray to clothing (patch test first) can help extend the fresh top notes.
• Carry it with you for a midday reapplication if you're wearing it through a full working day.
• Ideal for warmer weather, when fresh, marine profiles feel most appropriate and body heat helps the base notes still come through.
• Pair with an unscented antiperspirant rather than a heavily scented one, so the top notes aren't competing with something else.

The Bottom Line

The fragrance that inspired No105 earned its popularity by feeling genuinely fresh and energetic without being forgettable, a difficult balance to strike well. No105 brings that same character within easy reach, honestly formulated at maximum concentration, made by hand in Glossop, and priced so you can wear it as often as you like.

Explore No105 in 50ml or 100ml, or browse the full inspired-by fragrance collection.

Disclaimer: No105 is an independent fragrance formulated by Elements of Fragrance, inspired by a well-known designer scent. All brand names and trademarks referenced remain the property of their respective owners. Elements of Fragrance is not affiliated with, endorsed by, or sponsored by the original brand owner.